Payet tackles data at Marseille: City’s digital transformation strategy unveiled

Updated:2026-01-17 07:32    Views:85

Title: Payet tackles data at Marseille: City's digital transformation strategy unveiled

In the world of football, there is no doubt that Lionel Messi is one of the most influential figures in the game today. But for his club, Paris Saint-Germain (PSG), the journey to becoming one of the best clubs in Europe has been far from easy.

As a result, PSG has invested heavily in their digital transformation strategy over the years, and they have made significant progress. In recent weeks, the team has announced that it will be using data analytics to improve its performance on the pitch and off the field.

The announcement comes as a surprise to many, but it was made with the backing of both the club's board and CEO Nasser Al-Khelaifi. The move comes after PSG struggled to keep up with the pace of their rivals,Campeonato Brasileiro Direct who were able to outscore them by scores of 2-1 in the Champions League final last season.

According to Al-Khelaifi, the club sees the use of data analytics as a way to identify areas where they can improve their performance and create a more efficient squad. He believes that by analyzing player data and identifying potential weaknesses, PSG can make informed decisions about which players to sign or how to train them.

"Data analytics can help us understand our opponents better," Al-Khelaifi said. "We want to create a squad that is stronger defensively, which means we need to invest in training and scouting."

The move is not just about improving the team's performance on the pitch; it also aims to boost morale within the club. Al-Khelaifi stated that he wants PSG to become a "world-class club" and that this will only happen if the club is well-equipped to handle the challenges of modern-day football.

Overall, the decision by PSG to use data analytics to improve their performance is a bold step forward for the club. It shows that they recognize the importance of staying ahead of the curve and investing in their digital transformation strategy. As they continue to develop new technologies and strategies, it remains to be seen whether this will lead to further success in the league and beyond.



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